The Yoga Business in the US
The yoga business in the US, as per different reports, ranges from $15B to $20B.
US Yoga Market
Practitioners in 2014: 20 million (2 crores).
Practitioners in 2016: 36 million (3.6 crores).
Practitioners in 2020: 55 million (5.5 crores).
It is rising at more than 30% in the US.
In terms of revenue, $15 to $20 billion.
US Yoga Market Statistics
As mentioned earlier, yoga is one of the most popular fitness activities in the US. As you may expect, the market is equally big. Based on yoga industry statistics by Eventbrite, the average yogi spends approximately $62,000 over their lifetime on yoga. This money is spent on yoga workshops, classes, and yoga accessories. This translates to roughly $90 monthly.
Furthermore, the average yogi is willing to spend $40 on a single, special, onetime yoga experience. And 6% of people are willing to spend more than $100 on a memorable yoga experience. So, if you are an event creator or an instructor, yoga presents an excellent earning opportunity.
Yoga Instructor Statistics in the USA
If you are looking to become a yoga instructor, you may be interested in learning more about the latest yoga instructor statistics. Such information will help you decide how best to position yourself in the market. With that said, here are the latest yoga instructor statistics:
According to Indeed, the average yoga instructor’s remuneration in the US in 2021 was approximately $30. Currently, it stands at $35.00 per hour. From the same source, Florida and Orlando are the highest-paying cities for yoga tutors in the US. Yoga instructors in these 2 states take home approximately $47 per hour. Yoga tutors in California, New York, and San Francisco also earn decent hourly wages.
The average yearly salary of yoga instructors in the US is around $41,000. However, if you specialize in holistic wellness, you will take home a considerably higher wage than most others.
According to yoga industry statistics published by Zippia, yoga tutors in the education sector earn more than those in other industries. For instance, they take home approximately $47,000 annually, while those working in the hospitality industry earn around $36,000 annually.
Trends in the US Market
Eventbrite says:
· 47% of people are more likely to maintain a wellness routine when held accountable by a class or teacher.
· 38% of yogis plan on engaging in more wellness activities off the mat in 2019.
· In addition to in-person classes, people also turn to yoga guided by video or app (24%) and meditation guided by video or app (22%) to de-stress.
· A whopping 86% report experiencing a positive improvement in mood after doing yoga, and 43% say they feel very happy after yoga.
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